A consumer who expresses rational and emotional attachments to the brand to the exclusion of most other brands has reached the ________ level in the brand dynamics pyramid.
A)advantage
B)relevance
C)presence
D)performance
E)bonding

Question

Quizplus · Accepted Answer

The bonding level in the brand dynamics pyramid represents the highest level of attachment a consumer can have towards a brand. At this level, the consumer expresses both rational and emotional attachments to the brand, often to the exclusion of other brands.

A Consumer Who Expresses Rational and Emotional Attachments to the Brand