According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps would address or answer the question "Does this brand offer something better than the others?"
A) performance
B) presence
C) advantage
D) bonding
E) relevance

Question

Quizplus · Accepted Answer

The step that addresses or answers the question "Does this brand offer something better than the others?" is advantage, which focuses on highlighting the unique selling proposition and competitive advantages of the brand in comparison to its competitors.

According to the BRANDZ Model of Brand Strength, Brand Building