According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps convey the message "Nothing else beats this brand"?
A) bonding
B) relevance
C) advantage
D) performance
E) presence

Question

Quizplus · Accepted Answer

Bonding is the final step in the BRANDZ model of brand strength, where consumers develop a deep, often emotional connection with the brand, feeling that no other brand can provide the same level of satisfaction or meet their needs as effectively. This stage reflects the highest level of loyalty and commitment, encapsulated by the sentiment "Nothing else beats this brand."

According to the BRANDZ Model of Brand Strength, Brand Building