Research suggests that a certain degree of role conflict and ambiguity:
A) Increases role stress
B) Can be beneficial to the customer and the organization
C) Decreases skill levels
D) Guarantees salespeople will be motivated to quit
E) Provides extrinsic rewards

Question

Quizplus · Accepted Answer

Research has shown that a moderate level of role conflict and ambiguity can be beneficial to the customer and the organization as it provides greater flexibility for salespeople to tailor their behavior to meet individual customer needs and adapt to changing circumstances. However, high levels of role conflict and ambiguity can increase role stress and decrease job satisfaction. Therefore, a moderate degree of role conflict and ambiguity is preferred.

Research Suggests That a Certain Degree of Role Conflict and Ambiguity