At a prospecting meeting, Mike, the salesperson, listens to Amy discuss what she is looking for in a new car. Mike is likely using which approach before describing the features of a new car?

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Mike is likely using the need-satisfaction presentation approach to determine Amy's needs before describing the features of a new car. This approach involves asking questions and seeking to understand the prospect's needs, desires, and problems before recommending a solution.

At a Prospecting Meeting, Mike, the Salesperson, Listens to Amy