When Coca-Cola sends their sales reps to speak with the owners of a 7-Eleven and Mac's Milk, they are using which channel strategy?

Question

Quizplus · Accepted Answer

Coca-Cola is using a push strategy by sending their sales reps directly to the owners of the stores to promote and sell their products. The push strategy involves using personal selling and promotion to push the product to the end consumer through the distribution channel.

When Coca-Cola Sends Their Sales Reps to Speak with the Owners