Many prescription drugs such as Lipitor and Zocor now have their own websites to encourage patients to learn more about the drugs and ask for them by name from the doctor. The manufacturers of these drugs are using a(n) strategy.
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The manufacturers of these drugs are using a pull strategy, which aims to attract customers towards the product by creating brand awareness and promoting its benefits through advertising, promotion, and other marketing efforts. In this case, the drug manufacturers are utilizing their own websites to provide information about the drug to potential patients, with the goal of encouraging them to ask their doctors for the specific drug by name.

Many Prescription Drugs Such as Lipitor and Zocor Now Have