Understanding consumers in marketing is considered so important that a whole are of marketing called emerged.

Question

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Consumer behavior is the area of marketing that focuses on understanding how and why consumers make purchasing decisions. It involves studying factors such as consumer attitudes, motivations, and preferences, as well as their buying habits and behaviors. By understanding consumer behavior, marketers can develop more effective strategies for promoting and selling their products and services.

Understanding Consumers in Marketing Is Considered So Important That a Whole