Nature's Sun, a company that designs and manufactures clothing for active people, focuses their marketing efforts on people who participate in strenuous outdoor activities such as running and mountain climbing. For example, the firm advertises heavily in magazines for runners. Nature's Sun is using _________ factors to segment its market.

Question

Quizplus · Accepted Answer

Nature's Sun is segmenting its market by psychographic factors, which include lifestyle and personality characteristics such as a preference for strenuous outdoor activities like running and mountain climbing. This is reflected in their targeted advertising efforts in magazines for runners, which appeals to individuals with a particular psychographic profile.

Nature's Sun, a Company That Designs and Manufactures Clothing for Active