One factor that influences the consumer decision-making process is __________, which refers to the set of values, attitudes, and ways of doing things passed from one generation to another in a given society.

Question

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Culture refers to the set of values, attitudes, and ways of doing things passed from one generation to another in a given society, which influences the consumer decision-making process. Cognitive dissonance refers to the mental discomfort experienced by a person who holds two or more contradictory beliefs or values. The legal environment refers to the laws and regulations that affect marketing decisions, and group behavior refers to how individuals in groups make decisions and interact with each other.

One Factor That Influences the Consumer Decision-Making Process Is __________