Which of the following is consistent with relationship marketing?

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building long-term relationships with customers by understanding their individual needs and preferences. This involves working with buyers to determine their needs and providing personalized solutions. Maintaining transactional relationships (A) does not involve building lasting relationships, and developing market share through mass media advertising (C) is more consistent with a traditional marketing approach. Focusing on obtaining new customers (D) is not in line with the goal of relationship marketing, which is to build long-term relationships with existing customers.

Which of the Following Is Consistent with Relationship Marketing