_____ is any paid form of nonpersonal presentation by an identified sponsor.
A)Sales promotion
B)Branding
C)Advertising
D)Guerrilla marketing
E)Publicity

Question

Quizplus · Accepted Answer

Advertising is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Sales promotions are short-term incentives to encourage purchase or sale of a product or service. Branding involves creating a distinct image of a product or company in the customer's mind. Guerrilla marketing refers to unconventional, low-cost marketing strategies intended to get maximum exposure. Publicity involves getting media coverage without direct payment to the media.

_____ Is Any Paid Form of Nonpersonal Presentation by an Identified