What are the two distinct markets toward which sales promotions can be targeted?
A)consumers and members of the marketing channel
B)external and internal customers
C)domestic and foreign
D)retailer and manufacturer
E)rural and urban

Question

Quizplus · Accepted Answer

Sales promotions can be targeted towards two main groups: consumers, who are the end-users of the product or service, and members of the marketing channel, such as retailers and wholesalers, who play a role in moving the product from the manufacturer to the consumer.

What Are the Two Distinct Markets Toward Which Sales Promotions