Which of the following statements describes an advantage that personal selling has over other forms of promotion?
A)The sales message cannot be modified during the sales presentation.
B)Personal selling can and should be directed to everyone.
C)Personal selling costs can be adjusted by controlling the size of the sales force.
D)Personal selling is considerably less effective at creating a satisfied customer than other forms of promotion.
E)All of the above statements describe how personal selling is superior to other forms of promotion.

Question

Quizplus · Accepted Answer

Personal selling allows for flexibility in costs by adjusting the size of the sales force, unlike fixed costs associated with mass advertising or promotional campaigns. This adaptability is a distinct advantage over other forms of promotion.

Which of the Following Statements Describes an Advantage That Personal