In August 2006, the manufacturer of Cross pens introduced the golden toned Verve pen as featured in the Stormbreaker film.In James Bond fashion, the Cross pen serves as one of the key gadgets in the film.The use of the Cross pen is an example of:
A)advocacy marketing
B)co-marketing
C)supportive advertising
D)collateral marketing
E)product placement

Question

Quizplus · Accepted Answer

The use of the Cross pen in the Stormbreaker film is an example of product placement, where a product is placed in a movie or other media to promote the brand or product within the content's context.

In August 2006, the Manufacturer of Cross Pens Introduced the Golden