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Carmalax Is the Country's Largest Vendor of Printers and Digital

Question 32

Multiple Choice

Carmalax is the country's largest vendor of printers and digital imaging services.Carmalax is known for its highly-trained and experienced sales force which has provided the company with exemplary service for decades.Much of the success Carmalax enjoys has been attributed to the fact that the management of Carmalax treats its sales division with respect and recognition.Which of the following statements,if true,would reflect this positive approach to managing the sales force that is practised by Carmalax?


A) The salespeople at Carmalax are encouraged to focus on the transaction-oriented selling process, rather than the value selling approach.
B) The salespeople at Carmalax work under extreme supervision and managers are aware of the activities of their salespeople on field at all times.
C) The salespeople at Carmalax typically face the threat of many punitive measures, including unemployment, for poor performance.
D) The salespeople at Carmalax are invited to frequent sales meetings to voice their concerns and rewarded well for individual and group performance.
E) The salespeople at Carmalax are encouraged to use trade and business promotions, rather than customer promotions.

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