Delivering the core service as promised is often totally within the control of:
A)sales people
B)marketers
C)boundary spanners
D)frontline personnel
E)staff personnel

Question

Quizplus · Accepted Answer

Frontline personnel are directly responsible for delivering the core service to the customers. They are the ones who interact with customers and provide them with the service promised by the company. Therefore, delivering the core service as promised is often totally within the control of frontline personnel.

Delivering the Core Service as Promised Is Often Totally Within