Using customer expectations to develop service standards provides service firms with which of the following benefits?
A)Companies can save money by only offering what customers value
B)Companies only offer activities and features that customers do expect
C)Companies only offer activities and features that customers notice
D)Companies only offer activities and features that customers are willing to pay for
E)All of the above

Question

Quizplus · Accepted Answer

By using customer expectations to develop service standards, companies can ensure that they are only offering what is of value to customers, meeting their expectations, providing noticeable features, and providing activities and features that customers are willing to pay for. Therefore, all of the above benefits can be obtained by using customer expectations to develop service standards.

Using Customer Expectations to Develop Service Standards Provides Service Firms