
Which of the following is NOT a benefit of achieving customer satisfaction and service quality?
A) Reduction in failure costs
B) Reduction in cost of attracting new customers
C) Positive word of mouth promotion
D) Creates a sustainable advantage
E) Increases customers' exposure to competition
Correct Answer:
Verified
Q1: When forming expectations of a brand or
Q2: Recent research has shown that the 'halo
Q3: A comparison of the ratio of buyer's
Q4: A customer who feels angry and upset
Q6: If the service performance is much better
Q7: Recent research that highlighted the impact of
Q8: Factors known to influence satisfaction evaluations, directly
Q9: Any difference between expectations and perceived performance
Q10: Satisfaction is a consumer's post-purchase evaluation of
Q11: Which of the following statements may NOT
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