Factors known to influence satisfaction evaluations, directly or indirectly, include consumers' attributions to unexpected events.Which of the following is one of the three types of attributions?
A)Casual attribution
B)Total attribution
C)Stable attribution
D)Causal attribution
E)Equitable attribution

Question

Quizplus · Accepted Answer

The correct term is "causal attribution," not "casual attribution." Causal attribution refers to consumers' explanations of unexpected events, such as attributing a negative experience to the company's actions or to external factors beyond the company's control. Total attribution is not a recognized term in consumer behavior. Stable attribution refers to the extent to which consumers believe an event or behavior is likely to persist over time. Equitable attribution is not a recognized term in consumer behavior.

Factors Known to Influence Satisfaction Evaluations, Directly or Indirectly, Include