Why might some customers be satisfied by organisations that offer relatively low levels of service?
A)Because the price is so low
B)Because of the intangibility of the service
C)Because the customer had low levels of expectations
D)Because of the advertising of the service organisation
E)Because of the complexity of the service

Question

Quizplus · Accepted Answer

Some customers may have low expectations for the service and therefore be satisfied with a relatively low level of service. This could be due to past experiences with similar services or a lack of knowledge about what to expect. Other factors such as price, intangibility, advertising, and complexity may also impact customer satisfaction, but C is the best choice given the limited options provided.

Why Might Some Customers Be Satisfied by Organisations That Offer