Satisfied customers are at most risk of being tempted by competitors' offerings in the zone of:
A)indifference
B)retention
C)defection
D)affection
E)contentment

Question

Quizplus · Accepted Answer

Customers who are satisfied may still be tempted by competitors' offerings if they are not completely loyal to the company. This means they are in the zone of defection, where they are not completely committed to the company and may be swayed by better offers from competitors. It is important for companies to not only satisfy their customers but also to build strong relationships with them to prevent defection.

Satisfied Customers Are at Most Risk of Being Tempted by Competitors