When forming expectations of a brand or service, which of the following is NOT an influence on consumers?
A) Past experience
B) Word of mouth
C) Advertising
D) Promotion
E) None of the above
Correct Answer:
Verified
Q2: Recent research has shown that the 'halo
Q3: A comparison of the ratio of buyer's
Q4: A customer who feels angry and upset
Q5: Which of the following is NOT a
Q6: If the service performance is much better
Q7: Recent research that highlighted the impact of
Q8: Factors known to influence satisfaction evaluations, directly
Q9: Any difference between expectations and perceived performance
Q10: Satisfaction is a consumer's post-purchase evaluation of
Q11: Which of the following statements may NOT
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