Which of the following is true of trade shows?

Question

Which of the following is true of trade shows?​

Quizplus · Accepted Answer

Trade shows are events where companies can exhibit their products and services to potential customers. Salespeople typically use trade shows as an opportunity to demonstrate their products and answer questions from potential customers. Option A is incorrect because salespeople do not use members of different organizations to generate prospects for each other, but rather focus on generating leads for their own company. Option B is incorrect because salespeople typically use trade shows to generate new leads, not to identify previous customers who have not placed an order recently. Option D is incorrect because salespeople typically do not generate leads from noncompeting salespeople during trade shows. Option E is incorrect because it is not appropriate or effective to contact trade show attendees unannounced with little information about them during the event.

Which of the Following Is True of Trade Shows?​

Which of the Following Is True of Trade Shows?