Long-term relationships are formed between a buyer and a salesperson when:
A)various employees from a selling organization interact with the buyer.
B)the salesperson provides free samples to the buyer during sales calls.
C)the salesperson gets other employees to handle customer complaints in a timely manner.
D)the salesperson gains a purchase commitment from the buyer.
E)multiple buyer-seller interactions occur in which the seller wins the trust of the buyer.

Question

Long-term relationships are formed between a buyer and a salesperson when:​
A)​various employees from a selling organization interact with the buyer.
B)the salesperson provides free samples to the buyer during sales calls.​
C)the salesperson gets other employees to handle customer complaints in a timely manner.
D)the salesperson gains a purchase commitment from the buyer.​
E)multiple buyer-seller interactions occur in which the seller wins the trust of the buyer.​

Quizplus · Accepted Answer

Long-term relationships are built on trust and multiple interactions over time. Providing free samples or gaining a purchase commitment may help with short-term sales, but it does not necessarily build a long-term relationship. Handling complaints in a timely manner may also be important, but it is not the primary factor in forming a long-term relationship.

Long-Term Relationships Are Formed Between a Buyer and a Salesperson