Customers often know the strengths and weaknesses of the product they use and can provide some insight into how improvements can be made.This fact can be made use of to expand _____ between both the buying and selling organizations.
A)critical encounter
B)service quality
C)service motivation
D)collaborative involvement
E)communication

Question

Customers often know the strengths and weaknesses of the product they use and can provide some insight into how improvements can be made.This fact can be made use of to expand _____ between both the buying and selling organizations.​
A)​critical encounter
B)service quality​
C)service motivation
D)collaborative involvement​
E)communication​

Quizplus · Accepted Answer

Collaborative involvement refers to the active participation of both the buyer and the seller in improving the product or service. By involving customers in the process of improving the product, businesses can build a relationship of trust and partnership with their customers, leading to increased collaboration and better outcomes for both parties.

Customers Often Know the Strengths and Weaknesses of the Product