In the consumer behaviour process, when the customer evaluates the purchase experience, he or she is at which step?
A) Recognition of a problem or opportunity
B) Evaluation of alternatives
C) Purchase act
D) Postpurchase evaluation

Question

Quizplus · Accepted Answer

Postpurchase evaluation is the step where the customer evaluates his or her purchase experience. This includes assessing whether the product met their expectations, if the buying process was satisfactory, and if they were satisfied with the after-sales support, among other things.

In the Consumer Behaviour Process, When the Customer Evaluates the Purchase