You are aware one of your competitors has been unethical telling wholesalers that your companies' computers use sub-optional parts in the manufacturing process, causing your computers to operate at a higher temperature and impacting the computers' performance.You are about to visit one of your regular wholesalers and want to forestall this objection.What could you do to prepare for this objection?
A)do not discuss it unless it is brought up by the prospect
B)the relationship you have developed with the wholesaler will overcome any perceived quality issue
C)get your manager to approve a price discount if needed to facilitate a re-order
D)include a strong evidence statement in your presentation and be prepared to back it up
E)tell the client that your computers do not use such parts

Question

Quizplus · Accepted Answer

Including a strong evidence statement in your presentation and being prepared to back it up is the best option in this scenario. This will help to counteract any false claims made by the competitor and show that your company uses quality parts in the manufacturing process. Additionally, it demonstrates your confidence in your product and can help to build trust with the wholesaler. Ignoring the objection or relying solely on your relationship with the wholesaler may not be enough to overcome the competitor's unethical tactics. Offering a price discount may also not be the most effective solution, as it does not address the underlying quality concerns. Simply denying the claim may not be enough to convince the wholesaler either, which is why providing evidence to support your position is crucial.

You Are Aware One of Your Competitors Has Been Unethical