Which of these statements about the customer benefit approach is NOT true?
A)The salesperson should never ask a question that implies the product will benefit the prospect.
B)The salesperson should avoid anticipating the prospect's response.
C)The salesperson should not consider using a question instead of a benefit approach if he or she is already aware of the prospect's needs.
D)The salesperson should not use the customer's response as a reference point later in the presentation.
E)The customer benefit approach is a weak opening and must be used in conjunction with another approach to be effective.

Question

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The Answer of Which of these statements about the customer benefit approach is NOT true?
A)The salesperson should never ask a question that implies the product will benefit the prospect.
B)The salesperson should avoid anticipating the prospect's response.
C)The salesperson should not consider using a question instead of a benefit approach if he or she is already aware of the prospect's needs.
D)The salesperson should not use the customer's response as a reference point later in the presentation.
E)The customer benefit approach is a weak opening and must be used in conjunction with another approach to be effective.

Which of These Statements About the Customer Benefit Approach Is