Lacey Abrams is the sales representative for the Brook Park Zoo. She sells events, such as wedding receptions, corporate dinners, and fundraisers that are held on zoo grounds. She has just finished negotiating all the details of Anne Mason's upcoming wedding reception and is preparing to close the sale.
-Why is it most likely important for Lacey to engage in the confirmation step after closing a sale with Anne?
A)Establish a long-term strategic partnership with Anne.
B)Facilitate payment before Anne changes her mind.
C)Gather feedback from Anne about the sales process.
D)Prevent Anne from having buyer's remorse.
E)Ensure that Anne provides many referrals.

Question

Quizplus · Accepted Answer

The confirmation step is important for preventing buyer's remorse, which is when a customer experiences regret or second thoughts about their purchase decision. By engaging in the confirmation step, Lacey can reassure Anne that she made the right decision by choosing the Brook Park Zoo for her wedding reception and can address any concerns or uncertainties she may have. This can help prevent Anne from canceling the event or seeking a refund, which would be detrimental to the zoo's business.

Lacey Abrams Is the Sales Representative for the Brook Park