The attitudes that Ryan's customers develop after they have purchased his yearly lawn care service will become the basis for determining whether they renew each year.He needs to convey ____________ by guaranteeing his work in writing.

Question

Quizplus · Accepted Answer

Conveying assurance by guaranteeing his work in writing will give customers a sense of security and trust, which is essential in developing positive attitudes towards the service and encouraging them to renew each year. Reliability, responsiveness, empathy, and tangibles are important aspects of service quality, but may not be as effective in building the necessary level of trust and assurance.

The Attitudes That Ryan's Customers Develop After They Have Purchased