Which of the following is the most likely basis on which a market for boats can be segmented?
A) the end use of the product
B) the size of the product
C) the product's proximity to a retail outlet
D) religion
E) the color of the product

Question

Quizplus · Accepted Answer

The end use of the product is a clear basis for market segmentation. Potential boat buyers may want a boat for fishing, leisurely cruising, water sports, or commercial purposes, which would require different types of boats with different features and benefits. Size, proximity to a retail outlet, religion, and color are unlikely to be significant bases for market segmentation in this context.

Which of the Following Is the Most Likely Basis on Which