When KFC Corporation decides on brand names, package designs, sizes of orders, and flavors of sauces and recipes, it is controlling which element of marketing mix?
A) price
B) distribution
C) product
D) promotion
E) chicken

Question

Quizplus · Accepted Answer

The product element of the marketing mix refers to the physical product or service offered, including brand names, packaging, sizes, and flavors. KFC's decisions on these aspects of their offerings fall under the product element.

When KFC Corporation Decides on Brand Names, Package Designs, Sizes