Why are disaggregated measures of quality not always useful in services?
A) Because services are tangible.
B) Because some aspects of service can't be measured.
C) Because measurement is less important than customer loyalty.
D) Because disaggregated measures are complicated to use.

Question

Quizplus · Accepted Answer

Services are intangible and involve interactions between customers and employees, which can make it difficult to measure some aspects of quality using disaggregated measures. Customer loyalty is important, but this does not necessarily mean that measurement is less important. Complexity of use is not a reason why disaggregated measures may not be useful in services.

Why Are Disaggregated Measures of Quality Not Always Useful in Services