Top-Management Support Is Vital to the Success of TQM Implementation

Top-management support is vital to the success of TQM implementation. Which statement best represents the role of top management?

A) Understand the principles and techniques of quality, participate in problem-solving processes, formulate and maintain a clear idea of what quality means.
B) Insist that TQM is seen as an important, but separate, activity and as a worthy end in itself.
C) Articulate the quality strategy and empower and exhort the workforce to implement it.
D) Involve themselves in quality teams and regularly meet with customers to understand quality issues.