Which of the following is true of cold canvassing?
A) It occurs when salespeople contact sales leads unannounced.
B) It is usually seen as a very efficient form of prospecting.
C) Buyers are always willing to see salespeople who use this method.
D) It allows salespeople to build relationships with other members of a community.
E) Salespeople who use this method only give face-to-face presentations to prospective customers.

Question

Quizplus · Accepted Answer

Cold canvassing involves salespeople contacting potential customers without prior notice, which is not necessarily efficient, welcomed by buyers, focused on community building, or limited to face-to-face presentations.

Which of the Following Is True of Cold Canvassing