Bill is a salesperson who relies on his current customers to help him identify potential customers. In this scenario, Bill relies on _____ to generate sales leads.
A) hard selling
B) referrals
C) company sources
D) outbound marketing
E) cold calling

Question

Quizplus · Accepted Answer

Referrals are recommendations from current customers to potential new customers. In this scenario, Bill is using his existing customer base to identify new leads, which is a classic example of leveraging referrals for sales lead generation.

Bill Is a Salesperson Who Relies on His Current Customers