Reasons the lead generation and management process is important include:
A)regulating the number of sales that are made.
B)reducing the cost of sales.
C)proving to management that marketing is showing results.

Question

Quizplus · Accepted Answer

The lead generation and management process is important because it can assist in reducing the cost of sales by targeting the most qualified leads and allocating resources efficiently. While it can also provide insight into marketing results for management, and potentially lead to increased sales, these are not the primary reasons why the process is important.

Reasons the Lead Generation and Management Process Is Important Include