________ is the term used to describe the process of creating customer demand beginning with awareness and continuing through customer development.
A)Demand generation
B)Content marketing
C)Lead generation

Question

Quizplus · Accepted Answer

Demand generation is the process of creating and targeting an interest in a product or service through marketing campaigns, advertising, and promotional activities. It involves building awareness of a brand, generating interest in its products or services, and ultimately attracting and converting customers. Content marketing and lead generation are part of the demand generation process, but they focus on specific tactics within it.

________ Is the Term Used to Describe the Process of Creating