The problem of needing to have broad knowledge of the customers is particularly problematic in which form of sales force structure?
A) Geographic
B) Customer
C) Market
D) Product

Question

Quizplus · Accepted Answer

In a geographic sales force structure, salespeople are assigned to specific regions. They need to have broad knowledge of all customers in their area, which can be challenging due to the diversity of customer needs and industries within a single geographic region.

The Problem of Needing to Have Broad Knowledge of the Customers