Written sales proposals are designed to motivate the buyer to commit to the seller's proposed solution (i.e., make a purchase). To facilitate the purchase process, each written sales proposal should contain a(n) ____.
A) Executive summary
B) Pricing and sales agreement
C) Company description
D) Suggested action and timetable
E) Both b and d are important

Question

Quizplus · Accepted Answer

Both pricing and sales agreement as well as a suggested action and timetable are important components of a written sales proposal. The pricing and sales agreement provide the buyer with the essential details of the proposed solution, while the suggested action and timetable provide a clear understanding of the next steps to take and the timeline for the purchase process. An executive summary and company description may also be included, but they are not as critical as the other components in facilitating the purchase process.

Written Sales Proposals Are Designed to Motivate the Buyer to Commit