Natalie's customers are usually interested in features that help their companies appear more "high-tech" while at the same time reducing costs. With respect to the purchase decision process, these prospects are driven primarily by:
A) Physical buying motives
B) Rational buying motives
C) Emotional buying motives
D) Irrational buying motives
E) A combination of rational and emotional

Question

Quizplus · Accepted Answer

Natalie's customers are driven by both rational (cost reduction) and emotional (appearing more "high-tech") motives.

Natalie's Customers Are Usually Interested in Features That Help Their