The Executive Summary is the portion of the written sales proposal that is written only for the buying organization's upper management (executives).
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Q41: Sales calls and sales dialogue mean the
Q42: An effective written sales proposal should include
Q43: Written sales proposals are often difficult and
Q44: Salespeople modify organized presentations based on the
Q45: How can salespeople improve their chances of
Q47: The Needs and Benefits Analysis section of
Q48: Written sales proposals are usually standardized.
Q49: When engaged in sales presentation planning, a
Q50: The written sales proposal allows for interaction
Q51: Canned sales presentations assume customers' buying motives
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