One of the primary objectives of portfolio analysis is __________________________?
A) to help salespeople better understand how to best allocate their resources.
B) to help salespeople eliminate the 10 percent of customers producing the least amount of sales.
C) to help salespeople develop a portfolio of customers.
D) to help salespeople divide their customer base by product type.
E) None of the above

Question

Quizplus · Accepted Answer

Portfolio analysis aims to help salespeople allocate their resources more effectively by identifying which customers or segments offer the most potential for growth and profitability.

One of the Primary Objectives of Portfolio Analysis Is __________________________