Question 1

______ is a method of data management whereby the analyst attempts to simplify observations by way of assigning them to conceptually or theoretically relevant categories

Accepted Answer

Coding is the method of data management where observations are simplified by assigning them to relevant categories.

Question 2

______ involves the researcher coming to the data with a well-specified or predefined set of interests.

Accepted Answer

Deductive coding involves the researcher approaching the data with a specific set of interests or a predefined coding scheme, which is applied to analyze the data.

Question 3

Ted's research on video pornography involves ______ because he has a predefined interest in sexually violent behavior.

Accepted Answer

Deductive coding is used when the researcher starts with a predefined set of codes or interests, such as Ted's interest in sexually violent behavior, and applies these codes to the data.

Question 4

______ generally begins with the identification of general themes and ideas that emerge from a very literal reading of the data.

Accepted Answer

Inductive coding starts with the observation of patterns and themes in the data without trying to fit it into a preexisting framework or hypothesis, allowing for the emergence of new theories.

Question 5

Sean is transcribing interviews with car salespeople to identify themes and later refine specific codes. This is ______.

Accepted Answer

Sean is engaging in inductive coding, which involves analyzing data without a preconceived coding scheme, allowing themes to emerge from the data itself. This approach is common in qualitative research where the researcher starts with observations and then identifies patterns to develop a theory.

Question 6

______ allows us to record and reflect upon the observations and insights accrued through the research and coding process.

Accepted Answer

Memoing is the process used in qualitative research to document and reflect upon the insights and observations made by the researcher during the coding process. It helps in developing a deeper understanding of the data.

Question 7

Annaliese is making ______ by placing sticky notes near coded content to make sense of the codes later.

Accepted Answer

Annaliese is making annotations, which are notes or comments added to a text or diagram to explain or refer to something. In this context, she is using sticky notes to annotate coded content for better understanding later.

Question 8

We often memo by placing ______, in the form of margin or sticky notes.

Accepted Answer

Annotations are commonly used in the form of margin or sticky notes for memos, as they allow for brief notes, comments, or explanations to be added to documents or texts.

Question 9

______ is a method of organizing coded material that involves placing similarly thematically coded information into relational categories.

Accepted Answer

Typological analysis is the method that involves organizing coded material by placing similarly thematically coded information into relational categories. This approach helps in identifying patterns or themes within the data.

Question 10

______ is a computer-assisted data analysis software that assists with transcription analysis, coding, and text interpretation.

Accepted Answer

Qualitative data analysis (QDA) software is a computer-assisted data analysis software that assists with transcription analysis, coding, and text interpretation.

Question 11

Google Maps is what kinds of computer-assisted qualitative data analysis?

Accepted Answer

Google Maps is primarily associated with GeoData, as it involves the collection, analysis, and visualization of geographical information.

Question 12

A ______ in NVivo allows us to work more efficiently and effectively both alone and in team environments by having all material related to a project in one central location.

Accepted Answer

A project file in NVivo is designed to centralize all materials related to a project, facilitating efficient and effective work both individually and in team settings.

Question 13

According to your text all the below files can be stored in NVivo EXCEPT ______.

Accepted Answer

NVivo is designed to store and analyze qualitative data, including digital copies of literature, project organizational materials, and research data and observations. Typologies, however, are analytical frameworks or categorizations developed as part of the analysis process, rather than files to be stored.

Question 14

Storing data in rows and columns such as in Excel or SPSS is referred to as storing information in ______ form.

Accepted Answer

Storing data in rows and columns, as done in Excel or SPSS, is referred to as storing information in tabular form. This format allows for easy data manipulation and analysis.

Question 15

______ is a search of a specific word or concept which appears the most often in any textual data.

Accepted Answer

Word frequency query specifically refers to the process of searching for a specific word or concept to determine how often it appears in a given set of textual data.

Question 16

______ facilities allow you to quickly find and retrieve all the places in your data (including our memos and annotations) where particular words, phrases, concepts, ideas, or themes are present or intersect with one another.

Accepted Answer

Text search facilities are designed to locate specific words, phrases, or themes within a dataset, including memos and annotations, allowing for efficient retrieval and analysis.

Question 17

______ allows you to do a word or phrase search and displays the results in the context of several words before and after it.

Accepted Answer

Key-word-in-context (KWIC) analyses specifically allow for the search of a word or phrase and display the results within the context of the surrounding words, providing a snapshot of how the search term is used within the text.

Question 18

______ is a diagram that displays the hierarchical relationships among coded content are another useful way to visualize patterns in our data.

Accepted Answer

Tree Map is a diagram that displays the hierarchical relationships among coded content, effectively visualizing patterns in data by showing the tree-like structure of categories and subcategories.

Question 19

______ allows for directly importing the content of websites into NVivo.

Accepted Answer

NCapture is a web browser extension that allows users to capture web pages and social media content for analysis in NVivo, making it the correct choice for directly importing the content of websites into NVivo.

Question 20

Elsa would like to import Twitter data into NVivo to analyze comments related to the latest U.S. presidential election. What tool does she need to do this?

Accepted Answer

NCapture is a web browser extension that allows users to collect and import data from social media platforms, including Twitter, into NVivo for analysis.

Quiz 13: Analyzing Nonnumerical Data