Relationships can become destabilized and uncertainty between partners can develop. There are many reasons for this including purchasing agreements and loyalty programmes that are not sufficiently attractive to lock in customers, to changes in the wider environment such as legislative, climatic, or economic developments. Customer recovery strategies are required at the first sign that a relationship is waning.

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Relationships, including customer relationships, can become destabilized due to various factors such as unattractive loyalty programs or external changes like legislation or economic shifts. Recognizing and addressing these signs early through customer recovery strategies is essential to maintain the relationship.

Relationships Can Become Destabilized and Uncertainty Between Partners Can Develop