Monopoly loyalty arises where a consumer has no purchase choice owing to a national monopoly. This, therefore, is not a true form of loyalty.

Name: Monopoly loyalty arises where a consumer has no purchase choice owing to a national monopoly. This, therefore, is not a true form of loyalty.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Monopoly loyalty occurs because consumers lack alternatives, not because of genuine preference or satisfaction, making it not a true form of loyalty based on positive consumer experiences or brand affinity.

Monopoly Loyalty Arises Where a Consumer Has No Purchase Choice