Television offers the following advantages, except:
A) low cost
B) quality creative opportunities
C) high frequency potential
D) high intrusion value
Correct Answer:
Verified
Q73: The media budget schedule that maintains some
Q74: If effective reach and/or effective frequency are
Q120: Effective frequency refers to the:
A)number of times
Q132: An advertisement on television will have the
Q135: Ratings measure the:
A)relative efficiency of a media
Q137: Many advertisers doubt the validity of the
Q138: Recency theory suggests that a member in
Q139: Recency theory is based on:
A) the concept
Q141: If effective reach and/or effective frequency are
Q147: The number of households tuned into a
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