Recency theory is based on:
A) the concept that the last ad a person sees has the greatest impact
B) the concept that at least three exposures to an ad are necessary for the ad to be effective
C) the concept of intrusion value
D) the belief that consumers have selective attention
Correct Answer:
Verified
Q73: The media budget schedule that maintains some
Q74: If effective reach and/or effective frequency are
Q97: The traditional three-exposure hypothesis is based on:
A)selective
Q134: When advertisements are used at special intervals
Q135: Ratings measure the:
A)relative efficiency of a media
Q136: Using media time in a steady stream
Q137: Many advertisers doubt the validity of the
Q138: Recency theory suggests that a member in
Q141: If effective reach and/or effective frequency are
Q142: Television offers the following advantages, except:
A) low
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