Many advertisers doubt the validity of the three-exposure hypothesis primarily because of:

Question

Quizplus · Accepted Answer

Ad clutter is the primary reason behind advertisers doubting the validity of the three-exposure hypothesis. As the number of advertisements has increased, consumers are exposed to many more ads than before, making it difficult for advertisers to ensure that their message is understood, let alone remembered. This has made the three-exposure hypothesis less effective as a strategy for advertising. While other factors such as the power of the Internet or the use of multiple media in an advertising campaign also impact this hypothesis, ad clutter is the primary reason.

Many Advertisers Doubt the Validity of the Three-Exposure Hypothesis Primarily